Kate’s Work
Education
The University of Texas at Austin
Completed: May 2004
Bachelor of Business Administration
Major: Marketing
Minor: Advertising
Texas State University
Master of Business Administration
Expected Graduation May 2010
Experience
RateGenius
Search Engine Marketing Manager
March 2008-Present
- Site conversion rate increased from 10% to 13% in first three months due to traffic optimization.
- Shaved off $100-$200 cost per loan within first few months.
- Increased PPC click thru rate by 2.5% in five months.
- Brought cost per application within acceptable range within 2 months of position acquisition.
- Removed paid linking budget and maintained top rankings (#1 for at least 20 keywords).
- Increased knowledge of brand name through social marketing on Yahoo! Answers.
- Increased conversions from natural search engine queries by 13%.
360training.com, Inc.
Web Marketing Manager
January 2007-March 2008
- Managed the daily tasks, goals, and professional development of 6 employees
- Four employees located in Karachi, Pakistan
- Two achieved top honors in the company (2 of the 4 awards that quarter)
- Developed and redesigned new portals for all 5 business units educating various industries
- Oversaw the development of new search engine marketing campaigns for all portals
- Developed training program for Channel Managers in Paid Search
- Begun company initiative to have all marketing managers become Certified Google AdWords Professionals giving them the tools to run their own campaigns
- Designed SEO initiative which brought one website to #2 for top keyword term
- Oversaw and maintained the portals of all business units, 30 portals in total on average.
- Constant interaction with business unit leaders to develop new campaigns and online initiatives.
- Developed the processes for web marketing team to better communicate with departments and execute initiatives.
Legiant – Time and Attendance Software
Marketing Manager
January 2004-December 2006
- Budgetary responsibilities – Built a national brand on a small company budget
- Webmaster – developed new front page design; maintaining content, design, marketing message
- SEO Specialist – Top 10 Ranking for “Time and Attendance” on multiple engines; increased rankings and traffic flow of website
- Editor/Writer/Designer for Monthly Newsletter
- Copy writing for brochures, website, direct mail and case studies
- Graphic Design for print advertising and website graphics
- Tradeshow Management – Oversaw and/or performed all design, planning, travel, pre- and post-show marketing; At least 4 shows per year
- Media Buying over $50,000 (Buyer’s Guides, Magazines)
- Technical Assistant – Assisting coworkers with Microsoft programs, troubleshooting, Exchange email, SalesForce, and other technical issues
LCG – Marketing Consulting
Internet Marketing Specialist
December 2003-November 2004
- Company webmaster – regular maintenance and company blog writer
- Optimization of Company Blog brought it to #2 for Internet Marketing Blog
- Budget management and media buying for clients $20,000 monthly
- Writer of creative ad copy in Pay Per Click Campaigns
- Search Engine Optimization of client websites
- Design of new portal sites for clients
- Human Resource duties
- General Office Manager/ Technical Assistant
Van Slyke and Company Marketing Solutions
Marketing Intern
February 2003-December 2003
- Assisted in preparing marketing proposals
- Built media lists for client print marketing initiatives
- Research and competitive analysis
- Assist in PR releases and editing
- Launched Google AdWords campaigns for local clients
