longhornkate vs katemorris
August 25, 2008
This has been a big topic this past week at SES San Jose. There was even a panel talking about twitter and the panelist spoke about how you need to brand your name, not another name like yours. According to them the only exceptions are the older SEOs like Graywolf.
When I started out on twitter I used a name I had come up with for MySpace, longhornkate. It showed my love of the Texas Longhorn football team and my first name. I am a single female so thought this might be best considering I might change my surname someday.
Then this past week a number of people I respect noted that I should be going by my real name on twitter to build that brand, instead of longhornkate. After about the 8th person, I decided to try it out and see what people thought.The reaction has been mixed. So what do you think? LonghornKate or KateMorris? I own both domains, so that’s not an issue.
Please vote and then post a comment explaining why you feel that way. I am so curious.
What should my brand be?
> View Results
Posted by Kate at 4:24pm
7 Comments »
austinsem soft launch
August 14, 2008
It’s almost … well it is official. AustinSEM.org has launched, but just with a temporary site. We’ll be looking for a better place to host and a great designer to help us with the site. For now, it totally works. Please stop by if you’re an Austin SEM and sign up. We have some great things coming up and want to get together with as many Austin SEO, SEMs, etc as possible.
You do have to be working in the industry though. We will soon start training for those that WANT to do it.
I’m excited to get our community together and hope the other SEMs in Austin agree.
Posted by Kate at 11:47am
2 Comments »
August 08, 2008
The web is getting inundated with request for votes on their proposed panels for SXSW Interactive. In true fashion, I have one as well. If you have a few seconds I’d like to tell you where to vote for ours and most importantly, why.
Title: Rock Your Video Marketing Like a P*rn Star (With More Clothes On)
It’s an all girl panel including myself, Laura Alter and Nadia King. Three hot women talking about video marketing and SEO.
Taking a page from the top industry on the internet to feed your business model can’t be a bad idea.
Video marketing is one of the newest topics that few understand and utilize in business.
It’s going to be so much FUN!! 🙂
Posted by Kate at 8:39am
No Comments »
school and adolesence
August 07, 2008
Okay, a post I was writing for here I gave to Bruce Clay as a guest post. I think it was a good topic, and Bruce Clay gets many more readers than I, so I sent it that direction.
The Adolescence of SEO
Next up, someone on twitter asked me to keep everyone up to date on my schooling and it’s progress. So I will attempt to be better about updating everyone on what I’m learning and how it applies to SEM. I just got done with a class called “Organizational Behavior” which explored everything from personality types, to teams, to Maslow. Speaking of Maslow, Dana Larson just wrote a post on Maslow and applying the Hierarchy of Needs to Social Marketing. Pretty good. It’s not the theory organizational behaviorists use much anymore but the parallels she draws are awesome.
I did get an A in that class after some hard work, lots of studying (much to Todd Friesen’s annoyance), and a few times praying. I’m a third the way done (4/12) and holding onto my 4.0. So far so good.
Posted by Kate at 2:29pm
No Comments »
live asks ask?
July 31, 2008
Live released a new look … look familiar?? *sigh* But it does look good. Live looks like Ask, Ask is using Microsoft Maps, hmmm …
Posted by Kate at 3:07pm
No Comments »
beating a dead horse
July 31, 2008
Being in school for an MBA, you hear the same companies talked about over and over again. That’s the good and the “bad” ones. Worldcom and Enron are favorites for what not to do. Google and Sun Microsystems are the most recently talked about in my organizational behavior class as the “good kids.”
There has been a lot of buzz about the new search engine Cuil, including my own review, and many others. But now we have reached terminal velocity, people are tired of hearing about it. There was so much buzz before and so many scathing reviews after that the saturation point has been reached.
So why do we keep talking about it? It’s a clear example of what not to do. If I do get to teaching at the university level someday, I am sure Cuil will be an example I use over and over again. They did everything right before the release, but missed the boat on their release. Like Vista, it’s pretty, but the functionality just isn’t there. Things should have been tested over and over, then checked again by beta testers. Once that was done, and they had the sign off from a few top minds, then they should have released.
So hopefully this will be the last time I speak of the abomination until I end up teaching, or writing a thesis. As writers and educators (which all SEOs are), we love to have a “what not to do” and that’s what Cuil gave us.
Posted by Kate at 9:58am
2 Comments »
cuil – a review
July 28, 2008
Cuil – said “cool.” Nope. I want to say “coolie.” Sphinn worked for me, but not this one. Though there are still people that mispronounce Sphinn, so whatever. It’s the engine just released from former Googlers. Last night it was all over Twitter, so I thought I’d check it out this morning, especially after the Austin American Statesman talked about it too.
First searches: I don’t like the picture thing and the layout. Maybe it’s like Facebook (I personally like the new layout), sometimes it’s just something to get used to.
I think this is too simple for the core searchers to use. Maybe it’s more for the “normal” person … but I don’t think you are going to get far by ignoring the SEM world. We are the ones that make recommendations. While we are finiky, Google knows how this works. Cuil founders, you worked there, you should know that. Give us ways to check things and test things. You give us nothing right now.
On the upside for them, there is a possibility that this will change everything. The title tags I have now look really stupid on this layout and the mass of text below is weird. I now want to know more about where they are pulling info from and how to edit it. If this takes off, SEO will change yet again. It makes results change and we will have to grow to fit it.
For right now, am I worried? Nope. So far from what I’ve seen on twitter, no one else is impressed either.
Final thought: If you want to go after the top search engine, don’t announce it that way. Google didn’t get to the top by releasing as the “next Yahoo.” Be your own damn engine. Do something remarkable and leave it up to the world to decide.
Search #1: “auto refinance”
Reasoning: I know the space VERY well, and wanted to see how things showed up.
Outcome: The “rankings” are about right … but the pictures throw me off. Some have pictures some don’t. But good so far (read my company shows first).
Search #2: “kate morris”
Reasoning: My name. 🙂 Again, I know these results.
Outcome: How is my website, katemorris.com, while not updated, third. And then there is a picture of grapes? WTF? That appears no where on my site. It’s old, but not that ripe! Then there is my SEOmoz profile and old picture. I changed that like a month ago. Old results guys.
Search #3: “austin sem”
Resoning: Checking for logos
Outcome: Pathetic. The largest agency in Austin is listed 5th, with another companies logo. FAIL.
Search #4: “seomoz”
Reasoning: Lots to cover here … just interested.
Outcome: Still no company logo. Some of the pictures are right (about 60% of the time they are), but the most fascinating thing is the “Explore by Category” Box. Rand … you got “Black_hat_seo” as a category. Teehee.
Search #5: “austin pizza”
Reasoning: Local search
Outcome: Nope. This is bad. And the Category only gives national chains. Austin doesn’t work this way people. Maybe small towns, but Austin Pizza, Flying Tomato, and Mangia would be pissed here.
How many of my pages are indexed? site: doesn’t work
No Advanced Search
No way to edit the photo that appears or guidelines on how to change that
What are yours?
Posted by Kate at 8:44am
2 Comments »
adwords ad and keyword tracking problem
July 24, 2008
Maybe someone has a solution to this, but for now I am calling this a “would love” feature in AdWords.
Situation: My company wants to test placing the phone number in the ad text and how that converts better than other ads. There is some debate about this and I want to try it. 🙂 So we assign a phone number to the campaign and a landing page with that phone number. Full tracking since people might click and then convert online and we want to know that.
Also know that we track all keywords with keyword specific URLs in AdWords. AdWords give precedence to keyword specific URLs (and I LOVE that) meaning they override the ad copy URL.
Problem: With these new ads, the new landing page is only specified in the ad URL, which is being overridden by the keyword URL. I can’t start a new campaign with new keyword URLs because it’s duplication. The ads won’t be rotated correctly.
What I need: A way to attach trackers in the keyword to append to the ad URL. That was hard to say. Let me explain.
Basically what I’m looking for is a choice of changing the keyword desination URL if need be, but also have the option of appending a tracker on the end of the ad URL.
Anyone agree? Got ideas for me? I’m posting on webmasterworld too, see what happens there.
Posted by Kate at 10:43am
3 Comments »
is viral marketing permission marketing?
July 23, 2008
At SEMforSMB, I hear one speaker say that one type of permission marketing is Viral Marketing. He was saying that things like widgets and linkbait are just as good as emails, etc. I am not sure I agree there, if you think about what some people consider viral marketing. I must define before I move ahead, so please wait before butchering me. 🙂
If linkbait is done the right way, it is just an extension of your regular marketing. It is an interesting article, list, or application that directly connects with your product. People know what they are using and reading is related to you and it makes them more interested in your product. If they like your marketing, your writing, and they then sign up for more information on their own, that is permission marketing.
But what some linkbait and viral marketing has become isn’t permission marketing. What you wrote, designed, or released is funny, fun to read, etc. But is it related to your product? If it’s not, and you get people’s info from it, or push your unrelated product in any way, it really isn’t permission marketing.
So I get his original point, but I’m not sure it applies in all terms of viral marketing.
Posted by Kate at 9:27am
2 Comments »
austin or orlando?
July 21, 2008
A few days ago Graywolf and I had a small debate on Twitter and I’m curious. If Danny or Kevin (think that’s his name) wanted to pick a new location for a national show, where would you want to go?
Graywolf wants Orlando (yawn!) hehe.
I want to see a show come to Austin (along with many other Texas people). Why? Austin is the live music capital of the world. We have more awesome music in a five block radius than Orlando has in the entire Magic Kingdom. Austin has Sixth street, one of the most well known strips of top notch bars and dives in the US. We have Lance Armstrong, Keep Austin Weird, ACL (Austin City Limits), Congress Bridge Bats, SXSW, The Driskill, some of the best local restaurants, and the best TexMex anywhere!!, the list could go on and on! Austin is the best place for SEOs to meet up because we have the best mix of technology, laid back-ness, food, and alcohol on the planet!!
This all stems from Laura Alter’s post about how we get no conferences in Austin that are geared toward SEMs (she and I just got back from one geared to SMBs).
12 Things You Didn’t Know About Texas Longhorns
You pondered Texas Longhorns, yet there’s a whole other world to these nation cow-like than meets the eye.
Each Texan recognizes what a Longhorn resembles, as does each nation staying rancher or young lady. Truth be told, most Americans could bring up the Longhorn in a line-up. It’s not hard when their name suggests their appearance.
In any case, we revealed some fun realities about this cow-like breed that may shock you. Exactly how well do you know your Texas Longhorns? Peruse on to discover some new random data about these famous Southwest steers!
longhorn-175478_640 1. Their populace plunged close to elimination during the 1920s. It took direction from the United States government to expand their numbers.
2. Both male Longhorn bulls and female cows have horns.
3. They are not identified with the English Longhorn. What’s more, they don’t look anything like them, either. In some cases they are confused with Watusi dairy cattle however.
2860574640_a0bbeacc024. The cows went from Spain toward the West Indies and afterward Mexico before touching base in Texas and whatever is left of the USA.
5. The Longhorn didn’t turn into the Texas state huge well evolved creature until 1995.
6. They come in all hues and examples, including spotted.
longhorn-cows 754741_6407. The strong breed was utilized to travel long separations on the grounds that, in contrast to other steers, the creature could rummage on brush and get by for quite a long time without water.
8. Known for their strength, Texas Longhorn calves stand faster than different breeds.
9. Their horns are said to be model of advancement’s characteristic determination.
longhorn-529572_64010. Texas Longhorn cows deals post-Civil War brought the territory of Texas out of a financial wretchedness.
11. The most stretched out horn estimation ranges more than 10 feet.
12. The breed is likewise alluded to as the American Longhorn.
Did you get the hang of anything new?
Longhorns are unquestionably a remarkable type of bovine. While they are frequently very forceful, they can in any case make adoring ranch allies just as hamburger steers, as they are known for their lean meat. Visit the Texas Longhorn Breeders Association of America for more data on this wonderful dairy cattle breed.
Reveal to us what you think about the Texas Longhorn in the remarks underneath!
For more than 40 years, Dr. Carlson and the 5 Star Dental Group has helped thousands of people in the San Antonio community with his expertise in precise dental care. One of the best in cosmetic dentistry San Antonio has to offer.
Over the years, we have built a special devotion to our community where we believe every patient is a part of our family. When you visit our office, we encourage you to make yourself at home. If you’re looking for the best porcelain dental veneers in San Antonio has to look no further. Just take a look at our porcelain veneers before and after photos.
If you’re looking for the best Veneers San Antonio has to offer then Dr. Craig Carlson and the 5 Star Dental Group can provide you with the best quality of service for your dental needs. Reach out today so you can see the quality of service available.
The great thing is that if you’re looking for Same Day Dental Crowns in San Antonio you can get that done with the 5 Star Dental Group. Sometimes you got to get something out of the way and the great thing with this clinic is that the services are readily available for all.
Get the Best Teeth Whitening San Antonio has available. Many people look for a dentist that can do it all and that’s what you get here. No need to wait and look around for other dental providers when one can do most of it for you. So reach out and get an appointment right away.
Get the finest Smile Makeover in San Antonio and don’t regret what wasn’t done. Get the best in services with the 5 Star Dental Group.
And don’t forget that if you do need a TMJ Dentist San Antonio to reach out to us right away for a non-invasive procedure.
We provide a variety of amenities you can try, such as beverages, warm towels, blankets, soothing headphones, and fresh-baked cookies. We pride ourselves on being more than a typical dental office, in both practice and luxury.
Are you looking to design and build a state-of-the-art, custom home that fits your dreams? Verde Builders is the #1 destination for Luxury Custom Home Builders in Austin TX. For many years, we have worked with thousands of clients to ensure the production of exceptional homes for both buyers and realtors.
Our mission is simple. We are devoted to ensuring the efficient manufacture of your dream home. Our versatile team, backed by our solid relationships with Austin’s finest craftsmen and contractors, will give you the opportunity to receive an extraordinary finished product that you want and are proud of. Verde Builders has the best selection of Smart House Energy Design that works with all the green technologies out there.
Upon our initial consultation, we often realize that most of our clients have a premature idea of how the construction process actually works. While we can transform any design into a masterpiece, we will work closely with you to discuss the practicability of your design and how it can be best implemented into a finished product you want with Home Builders Round Rock TX.
When you decide to work with us, our first objective is to maintain a constant line of communication with you. To accomplish this, our internal team will supply you with all of the information necessary to ensure that your dream home will be built according to your schedule with our Custom Home Builders in Bee Cave TX.
If you’re looking for a New Construction Horseshoe Bay then Verde Builders Custom Homes can help with the best service for that market. There is no better place to go for construction service in that marketplace.
If you’re looking for a Modern Farmhouse Austin Texas really enjoys then this is another service that Verde Builders can provide. When it comes to home construction you can’t get any better than Verde Builders.
And if you’re looking to Build on Your Lot Austin services then Verde can help. In fact, there is no better custom home building option then that one. So, if you want to see the house of your dreams built out in the location of your dreams than Build on your own lot is a great offering for you.
It’s not easy to trust strangers with your personal possessions, which is why people put a lot of time and effort into choosing the right movers. At Best Movers Northern VA, we take this responsibility seriously and make sure all of the client’s possessions reach the destination on-time and without damage.
Best Movers Northern VA understands that different customers require different types of services, which is why we provide a wide range of options to choose from. Our services are flexible and can be customized according to client’s requirements.
Packing is one of the most challenging aspects of the move, especially if there are a lot of items to pack. Many property owners handle this process without professional assistance, which can place their goods at risk. Fairfax County Movers offers extensive packing services at a reasonable cost.
As the best Movers Arlington VA has, we know clients sometimes need some specific additional services. We do our best to accommodate these requests and provide these services. You can discuss the requirements with our customer care team in detail. They will provide solutions that meet your needs and fit into your budget.
Customer support is an essential aspect of the top Movers Alexandria VA has. As a customer-oriented company, we strive to make sure every client has a good experience with us. A well-trained team of service agents will guide you through the scheduling and booking process to ensure the move doesn’t cause too much disruption.
Our Washington DC Movers have been in this industry since 2008 so we have nearly a decade of experience in moving. We’re fully licensed and have ample insurance coverage and our client’s interests are always well-protected.
So if you’re looking for the best Local Movers Leesburg VA has to offer then look no further, here at Best Movers we have you covered. Simply the best out there.
Don’t hesitate or fret, let Best Movers take care of your move. Let the experts take ownership of the arduous process of moving. Reach out to Best Movers and get one of the best Moving Companies Manassas VA has available today!
If you’re a business in search of the best Commercial AV Installation Austin has to offer then look no further. AV Connect has been offering the best services in Audio Visual to businesses for years. They are the prime choice for AV in Austin. They also work with consumers and if you’re looking for the best Austin Media Room Installation you absolutely want to work with AV Connect. They will set up your house with the best Home Theater Installation Austin can offer and will make your place feel like a dream with all the immersive elements in Home Automation Austin can now offer. So if you’re looking for Smart Home Installation Austin services or Surround Sound Installation Austin solutions then look no further and contact AV Connect. We are an experienced Austin TV mounting service providers and have worked on several installations over the years. Our experts have worked with televisions from different brands and of different sizes. Motorized Blinds Austin offers ample benefits over regular shades, which makes them worth the additional initial investment.