Kate Morris

Live released a new look … look familiar?? *sigh* But it does look good. Live looks like Ask, Ask is using Microsoft Maps, hmmm …

New Live.com

Ask.com

Being in school for an MBA, you hear the same companies talked about over and over again. That’s the good and the “bad” ones. Worldcom and Enron are favorites for what not to do. Google and Sun Microsystems are the most recently talked about in my organizational behavior class as the “good kids.”

There has been a lot of buzz about the new search engine Cuil, including my own review, and many others. But now we have reached terminal velocity, people are tired of hearing about it. There was so much buzz before and so many scathing reviews after that the saturation point has been reached.

So why do we keep talking about it? It’s a clear example of what not to do. If I do get to teaching at the university level someday, I am sure Cuil will be an example I use over and over again. They did everything right before the release, but missed the boat on their release. Like Vista, it’s pretty, but the functionality just isn’t there. Things should have been tested over and over, then checked again by beta testers. Once that was done, and they had the sign off from a few top minds, then they should have released.

So hopefully this will be the last time I speak of the abomination until I end up teaching, or writing a thesis. As writers and educators (which all SEOs are), we love to have a “what not to do” and that’s what Cuil gave us.