Natrelle Marketing
Thursday, July 10th, 2008
Okay, off search engine marketing for a second. I’m not sick, promise. My other love is traditional marketing and when companies get things right.
A friend of mine recently had plastic surgery and elected to participate in a 10 year study (yeah, I talked her into it). Well she sent me a link to the company running it (Natrelle) and I signed up to get more information about their product.
Skip to a few weeks later, and I get a notice about a package waiting at my complex office. Okay, I am an impulsive buyer (can we say $10 something?), but I haven’t ordered anything! I get to the office and get a nice chocolate brown box with the words “It’s time to rejuvenate.” Interested.
Open it and this is what I see:
Okay, even further interested. I open it to find a myriad of products for relaxation:
A Journal, Loofah, Exfoliator pad, Massage bar, brush, fine tooth brush, pumice stone, and two candles. Plus a sample of one of their facial product sets and a coupon (have to get it from doctor). With all of that was a description of their other products that I might be interested in.
I’ve got to say, this was NICE. The bag even kicks booty. These are things I will use and remember them with. I am not ready for the products they offer just yet, but I will most definitely remember them when I am ready. Nice Job guys!
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