longhornkate vs katemorris
August 25, 2008
This has been a big topic this past week at SES San Jose. There was even a panel talking about twitter and the panelist spoke about how you need to brand your name, not another name like yours. According to them the only exceptions are the older SEOs like Graywolf.
When I started out on twitter I used a name I had come up with for MySpace, longhornkate. It showed my love of the Texas Longhorn football team and my first name. I am a single female so thought this might be best considering I might change my surname someday.
Then this past week a number of people I respect noted that I should be going by my real name on twitter to build that brand, instead of longhornkate. After about the 8th person, I decided to try it out and see what people thought.The reaction has been mixed. So what do you think? LonghornKate or KateMorris? I own both domains, so that’s not an issue.
Please vote and then post a comment explaining why you feel that way. I am so curious.
What should my brand be?
> View Results
Posted by Kate at 4:24pm
7 Comments »
austinsem soft launch
August 14, 2008
It’s almost … well it is official. AustinSEM.org has launched, but just with a temporary site. We’ll be looking for a better place to host and a great designer to help us with the site. For now, it totally works. Please stop by if you’re an Austin SEM and sign up. We have some great things coming up and want to get together with as many Austin SEO, SEMs, etc as possible.
You do have to be working in the industry though. We will soon start training for those that WANT to do it.
I’m excited to get our community together and hope the other SEMs in Austin agree.
Posted by Kate at 11:47am
2 Comments »
August 08, 2008
The web is getting inundated with request for votes on their proposed panels for SXSW Interactive. In true fashion, I have one as well. If you have a few seconds I’d like to tell you where to vote for ours and most importantly, why.
Title: Rock Your Video Marketing Like a P*rn Star (With More Clothes On)
It’s an all girl panel including myself, Laura Alter and Nadia King. Three hot women talking about video marketing and SEO.
Taking a page from the top industry on the internet to feed your business model can’t be a bad idea.
Video marketing is one of the newest topics that few understand and utilize in business.
It’s going to be so much FUN!! 🙂
Posted by Kate at 8:39am
No Comments »
school and adolesence
August 07, 2008
Okay, a post I was writing for here I gave to Bruce Clay as a guest post. I think it was a good topic, and Bruce Clay gets many more readers than I, so I sent it that direction.
The Adolescence of SEO
Next up, someone on twitter asked me to keep everyone up to date on my schooling and it’s progress. So I will attempt to be better about updating everyone on what I’m learning and how it applies to SEM. I just got done with a class called “Organizational Behavior” which explored everything from personality types, to teams, to Maslow. Speaking of Maslow, Dana Larson just wrote a post on Maslow and applying the Hierarchy of Needs to Social Marketing. Pretty good. It’s not the theory organizational behaviorists use much anymore but the parallels she draws are awesome.
I did get an A in that class after some hard work, lots of studying (much to Todd Friesen’s annoyance), and a few times praying. I’m a third the way done (4/12) and holding onto my 4.0. So far so good.
Posted by Kate at 2:29pm
No Comments »
live asks ask?
July 31, 2008
Live released a new look … look familiar?? *sigh* But it does look good. Live looks like Ask, Ask is using Microsoft Maps, hmmm …
Posted by Kate at 3:07pm
No Comments »
beating a dead horse
July 31, 2008
Being in school for an MBA, you hear the same companies talked about over and over again. That’s the good and the “bad” ones. Worldcom and Enron are favorites for what not to do. Google and Sun Microsystems are the most recently talked about in my organizational behavior class as the “good kids.”
There has been a lot of buzz about the new search engine Cuil, including my own review, and many others. But now we have reached terminal velocity, people are tired of hearing about it. There was so much buzz before and so many scathing reviews after that the saturation point has been reached.
So why do we keep talking about it? It’s a clear example of what not to do. If I do get to teaching at the university level someday, I am sure Cuil will be an example I use over and over again. They did everything right before the release, but missed the boat on their release. Like Vista, it’s pretty, but the functionality just isn’t there. Things should have been tested over and over, then checked again by beta testers. Once that was done, and they had the sign off from a few top minds, then they should have released.
So hopefully this will be the last time I speak of the abomination until I end up teaching, or writing a thesis. As writers and educators (which all SEOs are), we love to have a “what not to do” and that’s what Cuil gave us.
Posted by Kate at 9:58am
2 Comments »
cuil – a review
July 28, 2008
Cuil – said “cool.” Nope. I want to say “coolie.” Sphinn worked for me, but not this one. Though there are still people that mispronounce Sphinn, so whatever. It’s the engine just released from former Googlers. Last night it was all over Twitter, so I thought I’d check it out this morning, especially after the Austin American Statesman talked about it too.
First searches: I don’t like the picture thing and the layout. Maybe it’s like Facebook (I personally like the new layout), sometimes it’s just something to get used to.
I think this is too simple for the core searchers to use. Maybe it’s more for the “normal” person … but I don’t think you are going to get far by ignoring the SEM world. We are the ones that make recommendations. While we are finiky, Google knows how this works. Cuil founders, you worked there, you should know that. Give us ways to check things and test things. You give us nothing right now.
On the upside for them, there is a possibility that this will change everything. The title tags I have now look really stupid on this layout and the mass of text below is weird. I now want to know more about where they are pulling info from and how to edit it. If this takes off, SEO will change yet again. It makes results change and we will have to grow to fit it.
For right now, am I worried? Nope. So far from what I’ve seen on twitter, no one else is impressed either.
Final thought: If you want to go after the top search engine, don’t announce it that way. Google didn’t get to the top by releasing as the “next Yahoo.” Be your own damn engine. Do something remarkable and leave it up to the world to decide.
Search #1: “auto refinance”
Reasoning: I know the space VERY well, and wanted to see how things showed up.
Outcome: The “rankings” are about right … but the pictures throw me off. Some have pictures some don’t. But good so far (read my company shows first).
Search #2: “kate morris”
Reasoning: My name. 🙂 Again, I know these results.
Outcome: How is my website, katemorris.com, while not updated, third. And then there is a picture of grapes? WTF? That appears no where on my site. It’s old, but not that ripe! Then there is my SEOmoz profile and old picture. I changed that like a month ago. Old results guys.
Search #3: “austin sem”
Resoning: Checking for logos
Outcome: Pathetic. The largest agency in Austin is listed 5th, with another companies logo. FAIL.
Search #4: “seomoz”
Reasoning: Lots to cover here … just interested.
Outcome: Still no company logo. Some of the pictures are right (about 60% of the time they are), but the most fascinating thing is the “Explore by Category” Box. Rand … you got “Black_hat_seo” as a category. Teehee.
Search #5: “austin pizza”
Reasoning: Local search
Outcome: Nope. This is bad. And the Category only gives national chains. Austin doesn’t work this way people. Maybe small towns, but Austin Pizza, Flying Tomato, and Mangia would be pissed here.
How many of my pages are indexed? site: doesn’t work
No Advanced Search
No way to edit the photo that appears or guidelines on how to change that
What are yours?
Posted by Kate at 8:44am
2 Comments »
adwords ad and keyword tracking problem
July 24, 2008
Maybe someone has a solution to this, but for now I am calling this a “would love” feature in AdWords.
Situation: My company wants to test placing the phone number in the ad text and how that converts better than other ads. There is some debate about this and I want to try it. 🙂 So we assign a phone number to the campaign and a landing page with that phone number. Full tracking since people might click and then convert online and we want to know that.
Also know that we track all keywords with keyword specific URLs in AdWords. AdWords give precedence to keyword specific URLs (and I LOVE that) meaning they override the ad copy URL.
Problem: With these new ads, the new landing page is only specified in the ad URL, which is being overridden by the keyword URL. I can’t start a new campaign with new keyword URLs because it’s duplication. The ads won’t be rotated correctly.
What I need: A way to attach trackers in the keyword to append to the ad URL. That was hard to say. Let me explain.
Basically what I’m looking for is a choice of changing the keyword desination URL if need be, but also have the option of appending a tracker on the end of the ad URL.
Anyone agree? Got ideas for me? I’m posting on webmasterworld too, see what happens there.
Posted by Kate at 10:43am
3 Comments »
is viral marketing permission marketing?
July 23, 2008
At SEMforSMB, I hear one speaker say that one type of permission marketing is Viral Marketing. He was saying that things like widgets and linkbait are just as good as emails, etc. I am not sure I agree there, if you think about what some people consider viral marketing. I must define before I move ahead, so please wait before butchering me. 🙂
If linkbait is done the right way, it is just an extension of your regular marketing. It is an interesting article, list, or application that directly connects with your product. People know what they are using and reading is related to you and it makes them more interested in your product. If they like your marketing, your writing, and they then sign up for more information on their own, that is permission marketing.
But what some linkbait and viral marketing has become isn’t permission marketing. What you wrote, designed, or released is funny, fun to read, etc. But is it related to your product? If it’s not, and you get people’s info from it, or push your unrelated product in any way, it really isn’t permission marketing.
So I get his original point, but I’m not sure it applies in all terms of viral marketing.
Posted by Kate at 9:27am
2 Comments »
austin or orlando?
July 21, 2008
A few days ago Graywolf and I had a small debate on Twitter and I’m curious. If Danny or Kevin (think that’s his name) wanted to pick a new location for a national show, where would you want to go?
Graywolf wants Orlando (yawn!) hehe.
I want to see a show come to Austin (along with many other Texas people). Why? Austin is the live music capital of the world. We have more awesome music in a five block radius than Orlando has in the entire Magic Kingdom. Austin has Sixth street, one of the most well known strips of top notch bars and dives in the US. We have Lance Armstrong, Keep Austin Weird, ACL (Austin City Limits), Congress Bridge Bats, SXSW, The Driskill, some of the best local restaurants, and the best TexMex anywhere!!, the list could go on and on! Austin is the best place for SEOs to meet up because we have the best mix of technology, laid back-ness, food, and alcohol on the planet!!
This all stems from Laura Alter’s post about how we get no conferences in Austin that are geared toward SEMs (she and I just got back from one geared to SMBs).
12 Things You Didn’t Know About Texas Longhorns
You pondered Texas Longhorns, yet there’s a whole other world to these nation cow-like than meets the eye.
Each Texan recognizes what a Longhorn resembles, as does each nation staying rancher or young lady. Truth be told, most Americans could bring up the Longhorn in a line-up. It’s not hard when their name suggests their appearance.
In any case, we revealed some fun realities about this cow-like breed that may shock you. Exactly how well do you know your Texas Longhorns? Peruse on to discover some new random data about these famous Southwest steers!
longhorn-175478_640 1. Their populace plunged close to elimination during the 1920s. It took direction from the United States government to expand their numbers.
2. Both male Longhorn bulls and female cows have horns.
3. They are not identified with the English Longhorn. What’s more, they don’t look anything like them, either. In some cases they are confused with Watusi dairy cattle however.
2860574640_a0bbeacc024. The cows went from Spain toward the West Indies and afterward Mexico before touching base in Texas and whatever is left of the USA.
5. The Longhorn didn’t turn into the Texas state huge well evolved creature until 1995.
6. They come in all hues and examples, including spotted.
longhorn-cows 754741_6407. The strong breed was utilized to travel long separations on the grounds that, in contrast to other steers, the creature could rummage on brush and get by for quite a long time without water.
8. Known for their strength, Texas Longhorn calves stand faster than different breeds.
9. Their horns are said to be model of advancement’s characteristic determination.
longhorn-529572_64010. Texas Longhorn cows deals post-Civil War brought the territory of Texas out of a financial wretchedness.
11. The most stretched out horn estimation ranges more than 10 feet.
12. The breed is likewise alluded to as the American Longhorn.
Did you get the hang of anything new?
Longhorns are unquestionably a remarkable type of bovine. While they are frequently very forceful, they can in any case make adoring ranch allies just as hamburger steers, as they are known for their lean meat. Visit the Texas Longhorn Breeders Association of America for more data on this wonderful dairy cattle breed.
Reveal to us what you think about the Texas Longhorn in the remarks underneath!
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One of the biggest decisions one could make is buying a home. A home loan can last up to 30 years, so it is a huge economic decision for a buyer. For this reason, it’s extremely important that you choose the best Mortgage Lenders in Houston TX. With the Resolve Mortgage group, you can get a team that exceeds all your expectations.
Resolve Mortgage has the best Mortgage Broker San Antonio has to offer, this is why so many choose their services. One of the big decisions one can make is buying a house and so you need to go with the best. So, before you reach out to home lenders individually and try and negotiate yourself a rate reach out to the mortgage brokers that can help you save and get you the best bang for your buck.
Big Life Austin Home Lending
Big Life Austin is one of the best Austin Mortgage Lenders, we can help you receive affordable quotes from licensed mortgage professionals as soon as possible. Once you prequalify for our lending program, we will handle all the dirty work to helping you receive fast quotes.
You can take advantage of a mortgage payoff by increasing your monthly mortgage payment. This can help you save thousands of dollars in interest, but a mortgage payoff is not for everyone. Use the best mortgage payment calculator Austin has to determine if a mortgage payoff is in your best interest.
With the help of Big Life Austin’s Mortgage Payment Calculator for Buda, home buyers can get find a great loan. Contact us today to learn more about how we can help you. Figuring out payments on your home loan can be tough, but with Big Life Austin’s Cedar Park Mortgage Calculators you can be sure you are on top of your loan.
If you are looking for home and need to figure out how much your payment will be, leave your calculator at home. With Big Life Austin’s Home Loan Calculator for Georgetown, Texas, we will give you the information you need. With Big Life Austin’s Kyle Mortgage Calculator, you will have the tools you need to figure out your home payments. The calculator provides a simple format to determine your mortgage today.
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Big Life Austin’s Online Mortgage Calculator for Round Rock, Texas, will give you all the tools you need to make sure your home loan is covered, all with a simple click of the mouse. Finding the home of your dreams is difficult, but Big Life Austin is here to help. With our Home Financing Calculator for West Lake Hills, Texas, we will help you find a loan that serves you.
If you’re searching for Home Loan Brokers for Cedar Park but don’t know where to look, Big Life Austin is here for you. Our team will help you find qualified brokers for your home loan.
Looking for the best mortgage help you can find for your home? Big Life Austin’s team are the Georgetown Mortgage Experts with years of experience in getting buyers into their homes. With so many options for Austin FHA Loans, you may feel a bit overwhelmed. Big Life Austin’s qualified team of experts will give you all the information you need. Buying your first home can be daunting, but Big Life Austin can help your First Time Home Lending Austin experience be an easy one with great tools and years of experience.
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All Nation Restoration Austin
It requires the expertise of a skilled company to eliminate the presence of mold. Contact us today to inquire about our Mold Removal Round Rock TX services.
Mold can develop into a very serious issue if it’s left unchecked. If your home has mold, please contact us today to learn more about our San Antonio Mold Removal services!
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Suffering from water damage in your home? As the #1 Water Damage Specialist Austin, All Nation Restoration can help you refurbish any and all objects and structures affected by water damage.
Reliable Valuation Service- Property Appraisals
As a premier Houston Property Appraiser, we have been providing exceptional valuation services for more than 15 years. We have built a solid reputation as a trustworthy company you can comfortably work with.
Reliable Valuation Service has built a solid reputation as the top San Antonio Appraisal Company. For more than 15 years, we have specialized in providing unbiased valuation services for homeowners.
Getting a fair and accurate home appraisal can be challenging if you aren’t working with the right company. Give us a call today to receive an unbiased Home Appraisal Austin!
R & Y Garage Doors
For Garage Door Installation Austin TX needs a company that is passionate about serving the community, and that means R & Y Garage Door Repair. Schedule a consult with our highly skilled technicians today.
James Tracey Eye Care in New York & New Jersey
Have you been looking for an Eye Doctor NYC? Never fear, your search is over now that you’ve discovered James Tracey. We can easily correct any vision problems using the most modern techniques.
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General Site Services
Are you thinking about Roll Off Dumpster Rental Houston? Getting your hands on the roll off dumpsters you need is easy with General Site Services. We’re glad to help you handle the cleanup from your next project.
Does your commercial or residential construction project call for Roll Off Dumpster Rental Katy? General Site Services is glad to help. We handle storm cleanup, junk removal, demolition, and so much more.
For Cypress Dumpster Rental the only name on your list should be General Site Services. We’re well known in the Cypress area for our dependability and professionalism, and nothing makes us happier than meeting some new clients.
Nikk Nguyen Wedding Photography
Nikk Nguyen Photo thinks The Line Hotel is a gorgeous place to have a wedding or any other joyous or formal occasion. The grandeur of this facility makes it a popular choice for all sorts of festive days.
A Prospect House Wedding is the sort of thing that Nikk Nguyen Photo loves. It’s another one of those truly gorgeous facilities that conveys a sense of pomp and dignity to any nuptials that take place there.
If you need some original Wedding Registry Ideas, then you should have a conversation with the Nikk Nguyen Photo agency. They have all sorts of unique concepts that will make your wedding registry memorable.
The Modern Photo Booth Rental is a specialty of the Nikk Nguyen Photo agency. Having a modern photo booth as part of your event is a way that you can create some touching memories that will last for years.
When it comes to Wedding Photographers Austin TX has plenty of choices, but you won’t find a more professional company than Nikk Nguyen Photo. Review our extensive portfolio to get some idea of our prolific talents.
The Wedding Website FAQ for Nikk Nguyen Photo can answer all of the most common queries that come up when you’re searching for the ideal wedding photographer. If you still have some questions you can always contact us directly.
Do you have Wedding Etiquette Questions? Not everyone always knows what to do, but Nikk Nguyen Photo has you covered in this department. We’ll make sure that no aspect of your wedding is neglected or forgotten.
Asking Friends to Be Bridesmaids can be an emotional experience for everyone involved, and it’s a great idea to have Nikk Nguyen Photo on hand when it happens. This is a chance to capture some pictures that you’ll look back on and smile.
A Wedding Send Off is a time to get some memorable pictures if there ever was one. Let Nikk Nguyen Photo be there to snap those all-important shots of you and your significant other getting ready to ride off into the sunset together.
Some couples are at a loss when it comes to Wedding Thank You Ideas, but Nikk Nguyen Photo can help you. We’ll come up with the perfect way for you to thank everyone who attended and let them know what it meant to you.
Kids Wedding Activities should allow the young ones to have as much fun as the adults, and Nikk Nguyen Photo can be there to snap some pictures of all your radiant young guests enjoying your special day.
Urban Engagement Photos are the sort of thing that you can cherish with your loved ones for many years to come. You’ll enjoy looking back at these special moments captured with clarity, professionalism, and a great deal of attention to detail.
Have you ever imagined having some Sunset Wedding Photos that perfectly capture your long-anticipated day? The sun may be setting on your wedding day in these pictures, but a lifetime of happy memories with your new spouse is just beginning.
For wedding photos, have you considered House on the Hill, Austin Texas? This one-of-a-kind venue boasts absolutely stunning views of a lush garden and a gorgeous, immaculately-maintained lawn, part of a ten-acre estate available to make your nuptials as memorable as possible.
If San Antonio Elopement appeals to you and your partner, then you’re going to need lots of photos commemorating the event. You may have given your relatives the slip, but you’re still going to want pictures to look back on during your golden years.
Weddings require a lot of planning, but don’t forget about a Wedding Guest Photo Book Album. By hiring a professional photographer, you can be sure you’ll have lots of great pictures of your guests to go alongside the ones of you and your partner.
If you’re getting married, one of the things you’ll need to consider is When to Send Out Save the Dates. You should also have a professional photographer lined up who you know has a phenomenal reputation and an extensive portfolio.
Have you considered the Chateau Bellevue Austin as the venue for your upcoming wedding ceremony? Located in downtown adjacent to the Civic District, this historic building has played a part in many memorable weddings, and you can add yours to that list.
Have you ever thought about How Much to Tip Wedding Vendors and other workers who will attend to you and your guests? Before the big day arrives do a little bit of research and figure out how much is appropriate to give them.
There’s nothing like an elaborate Wedding Send Off to start your new life with your spouse on a high note. You should also be sure that you get lots of pictures of your smiling faces as you head down the road to marital bliss.
Have you taken the time to look at some of the better Wedding Venues in San Marcos, TX? There are numerous possibilities from which to choose, and you’ll need to select the one that seems most appropriate for you and your partner.
Have you been dreaming of a Laguna Gloria Wedding? This venue is one of the more popular in the Austin area, but be sure to book it early, since lots of other couples have likely been thinking the same thing.
You know that those attending your wedding will be paying for some of the items from your registry, but have you considered getting some small Gifts for Wedding Guests? Buying something nice for your friends and relatives is always appropriate.
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You will love our Northlake Family Dentistry new office, which fully utilizes advance state of the art technology. Our new 3D x-ray machine is super-fast and minimizes radiation exposure. There is a playroom for the kids so they can enjoy movies or use the game console. Each operatory has overhead television sets so you can relax and watch a movie while you are receiving treatment. Our massaging dental chairs will help you relax making treatment enjoyable.
Rising Oak Images in Austin
If you’re on the search for Family Photographers Austin can rave about then look no further. Claire with Rising Oak Images understands what makes a moment special and can capture that. She has a certain sensibility for the surroundings of the moment and knows how to take images in the best areas of Austin. Austin Residents can trust that the images will stand out amongst the other images you have.
Are you looking for an Austin Newborn Photographer? If so you’re in luck since Claire at Rising Oak Images excels in newborn photography.
One of the most beautiful gifts in life is motherhood and there is nothing better than a Maternity Photographer in Austin that can capture the moment in action. At Rising Oak Images there is an understanding of how important this moment is and you will be ecstatic with the results.
Do you need Kids Photography in Austin? If so reach out to Rising Oak Images and get nothing but the best services out there. The photographs are unlike anything else out there. The memories that are captured are worth it. Reach out to them today.
Propane Plus Tank Refill
For Commercial Propane Austin deserves look no further than Propane Plus. They have technicians that Railroad Commission Certifications. This means that they understand propane storage and supply to the tee. They can assist companies with Propane Delivery and Supply with exceptional service.
As an Lakeway Propane Supplier and Delivery service you need not worry about your orders. Propane Plus has an extremely reliable record of great quality and service. With their services you get a superb value for your money and they will distribute the propane on time all of the time.
Propane Plus knows that Propane Tank Refill Liberty Hill needs should be done by a company that’s qualified. They check your system to make sure it’s free of leaks. They are experts in the care of propane tanks and pass along that knowledge with all their services residential or commercial. You can rely on them for their dependability and their customer service.
For Commercial Propane Round Rock deserves look no further than Propane Plus. They have technicians that Railroad Commission Certifications. This means that they understand propane storage and supply to the tee. They can assist companies with Propane Delivery and Supply with exceptional service.
As an Georgetown Propane Supplier and Delivery service you need not worry about your orders. Propane Plus has an extremely reliable record of great quality and service. With their services you get a superb value for your money and they will distribute the propane on time all of the time.
Propane Plus knows that Propane Tank Refill Pflugerville needs should be done by a company that’s qualified. They check your system to make sure it’s free of leaks. They are experts in the care of propane tanks and pass along that knowledge with all their services residential or commercial. You can rely on them for their dependability and their customer service.